Feedback Score

Meta Updates

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Meta's $16 Billion Scam Problem—And What It Reveals About How "Normal" Advertisers Actually Get Priced

Dec 11, 2025

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7 min read

Meta's $16 Billion Scam Problem—And What It Reveals About How "Normal" Advertisers Actually Get Priced

Meta projected that about 10% of its 2024 revenue—roughly $16 billion—came from ads promoting scams and banned goods, including fraudulent e-commerce schemes, illegal online casinos, and prohibited medical products. In this article, we'll reveal how Meta monetizes risk instead of eliminating it.

Josh Scoreify

Meta Updates

Meta's Customer Feedback Score Just Became a Core Auction Lever in Ad Delivery

Nov 13, 2025

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10 min read

Meta's Customer Feedback Score Just Became a Core Auction Lever in Ad Delivery

Your customer feedback is quietly influencing your ad delivery and performance more than you know. Here's everything revealed to start winning the ad auctions, reduce ad costs and confidently scale up with Meta ads.

Josh Scoreify

Feedback Score

Meta's $16 Billion Scam Problem—And What It Reveals About How "Normal" Advertisers Actually Get Priced

Meta's Customer Feedback Score Just Became a Core Auction Lever in Ad Delivery

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