Facebook Ad Health Check
Meta Updates
+14
Dec 11, 2025
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7 min read
Meta's $16 Billion Scam Problem—And What It Reveals About How "Normal" Advertisers Actually Get Priced
Meta projected that about 10% of its 2024 revenue—roughly $16 billion—came from ads promoting scams and banned goods, including fraudulent e-commerce schemes, illegal online casinos, and prohibited medical products. In this article, we'll reveal how Meta monetizes risk instead of eliminating it.
