Cost Per Impression
Meta Updates
+14
Dec 11, 2025
•
7 min read
Meta's $16 Billion Scam Problem—And What It Reveals About How "Normal" Advertisers Actually Get Priced
Meta projected that about 10% of its 2024 revenue—roughly $16 billion—came from ads promoting scams and banned goods, including fraudulent e-commerce schemes, illegal online casinos, and prohibited medical products. In this article, we'll reveal how Meta monetizes risk instead of eliminating it.
Meta Updates
+16
Nov 27, 2025
•
11 min read
How to Protect Your Meta Advertising Assets After Overselling BFCM
Learn how overselling BFCM quietly damages your Meta assets (Business Managers, Ad Accounts, Pages, Profiles and Pixels) through Feedback Score drops, HiVA tier changes and hidden restrictions — and what to do to stabilize customers, repair account health and protect ad performance going into the new year.
